“Global media spending is growing progressively at more than 5% per year, Regardless of political and economic concerns in various markets, increasing digital advertising business will sustain overall advertising benefits.”
This market research report provides two major factors driving the growth of the market are self-serve platforms that allow small businesses to advertise with efficiency on the internet and the increase in online startups that use these self-serve platforms to sell products directly to clients. Google and Facebook are capturing the majority of that growth because they surpass at serving those two sets of consumers.
Mobile accounted near about 50% of all the digital advertising, but mobile growth rates are starting to decline after an impressive rise. For example, mobile grew 70%, and mobile doubled every year for the first few years.
Asia-Pacific and North America are accounting 70% of the US$ 628 billion global ad expenditure in 2017. Strong consumer spending in these regions, along with the FIFA World Cup, will divide worldwide ad growth of 7% in 2018. Global media expenses will grow progressively at more than 5% per year by 2022.
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Scope of the report for the Global Digital Advertising Market:
- Global Digital Advertising Market by Device:
- Digital Billboard
Global Digital Advertising Market by Brand Category
- Food & Drink
- Family & Parenting
- Technology B2C B2C
- Style & Fashion
Global Digital Advertising Market by Format
- Banner, Rich Media, Sponsorship
Global Digital Advertising Market by Transaction Type
Global Digital Advertising Market by Region
- North America
- Asia Pacific
- Latin America
- Middle East & Africa
Key Players Operated in Global Digital Advertising Market:
- Acxiom Corporation
- Alibaba Group Holding Limited
- Amazon.com, Inc.
- Baidu, Inc.
- Dentsu Aegis Network
- Accenture Interactive
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